Our Ethics

Medicine Wheel

Foundation of Our Ethics:

The Circle of Respect, Consciousness, Sustainability and Harmony

The circle represents the continuity of the cycle of life for all living beings - human and non-human, that all things are connected and equal because in the circle there is no beginning and no end - a concept Wisdom Traditions have known for millennia.

In Native spirituality, the Medicine Wheel represents harmony and connections and is considered a major symbol of peaceful interaction among all living beings on Earth. The Medicine Wheel often represent

The four directions - East, South, West and North

The four winds and the four seasons
The four races with the colors Red, Yellow, White and Black
The four types of creatures that breathe
The four elements Earth, Air, Fire and Water

If the Medicine Wheel teachings can create foundations for human behaviour, health, wellness and social interaction they can create foundations for new sustainable models in enterprise.

The drawings of the Medicine Wheel bring our vision to life



We like to encourage all our readers, clients and partners to share their stories with us. Stories of travels together with us and our partners, unforgettable or fun memories, stories that relate in any context to one of our themes winter wonders, discovery drives, native encounters, cowboy experiences, nature secrets and adventure dreams.